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Let us trash your neknomination for you

Boston Borough Council wants your neknominations - to help put an end to a dangerous practice sweeping the country and now working its way across social media in this area.

The craze sees individuals filming themselves drinking various amounts and types of alcohol and daring each other to do stunts, then nominating someone to continue the game. They then post their video online.

Peter Hunn, the council's principal community safety officer, said: "The longer the craze continues the more extreme participants wish to upstage the exploits of those who nominated them. Some have filmed themselves consuming vast amounts of strong alcohol along with dog food, motor oil and even live goldfish.

"Two men, one from Woolwich, South London, and the other from Cardiff have believed to have died playing the game. This now brings the total number of deaths so far to four.

"One of the males reportedly drank a cocktail of wine, whisky, vodka and lager for his neknomination before collapsing and dying before police officers and paramedics could reach him.

"We encourage any person who is nominated to not take part but to either ignore it or forward that nomination to us at Boston Borough Council - email us at. The sooner we can end this dangerous craze the better."

Send your neknomination to Peter said: "We will end the chain for you and put your neknomination where it belongs - in the trash bin."

Anyone needing advice or support with any alcohol-related matter should contact the Community Safety Team on 01205 314318.

Neknomination is thought to have started in Australia and has quickly spread around the world through social media.

Binge drinking, street drinking and general anti-social related alcohol abuse is a priority for the East Lincolnshire Community Safety Partnership, which includes Boston Borough Council.

Peter said: " Boston's young residents have already seen examples of this latest craze and today we are making a plea for this game to end to prevent any further tragedies. Members of the Community Safety Team will be contacting schools to discuss the dangers of this latest craze and to offer any advice or support they can to anyone who is concerned about being nominated and then feeling under pressure to participate."

Alcohol-related hospital admissions for Boston have rapidly increased in recent years, above both regional and national averages.