Toggle menu

Important Message

Please be advised our Customer Contact phone lines are experiencing high call volumes and wait times may be longer than usual. If you call through to our team, please utilise our call back service after waiting 60 seconds. This will keep your number virtually in the queue and as soon you become first in the queue, we will call you back. Alternatively please consider emailing us or visiting our website to use our range of self-service options that are available.


Warm Space available at Asda Boston


Asda, Lister Way, Boston, PE21 8EQ


Stephen Bromby

Email Stephen Bromby


  • Over 60s - Soup, bread roll and butter and unlimited hot drinks for £1.  All day, every day - Extended until end of March 2023 
  • Kids eat for £1, includes drink - choose from cold pick & mix selection or a hot favourites menu. No other purchase necessary. Seven days a week. Extended until end of March 2023 
  • Community Cuppa Campaign - spaces will be available to pre-book weekdays in November and December from 2pm to 6pm. All community group members who visit will receive a free tea or coffee Extended until Easter
  • Free Wi-fi
  • Free Ella's Baby Food

Asda has announced an exclusive partnership with Quaker Oats to offer children a free warm breakfast across the February half term holidays. The free bowl of porridge can be eaten in or taken away - and there's no need to purchase anything else.

The new free offer means that families are now able to access both a free children's breakfast and also a main meal for just £1 in Boston's Asda café in a bid to continue to help customers manage the cost-of-living crisis.

Children will be able to get a free bowl of Quaker porridge from 8.30am to 12noon every day in the Lister Way cafe from 9th to 22nd February, on top of the existing £1 kids main meal deal. The partnership is expected to enable over 50,000 bowls of porridge to be served to children across the country.

Recent research from charity Magic Breakfast has shown that 81% of schools believe that child hunger has increased in their community in the last year and 94% believe poverty has increased. Additionally, 95% of schools agree that breakfast provision has positively impacted concentration in class and 87% agree it alleviates pressure on family budgets.

Over 1.1 million £1 meals have been sold to date with the retailer seeing a tenfold increase in meals served across key school holiday periods demonstrating the impact holidays can have on families' budgets. 100,000 meals were served during the December Christmas holiday period compared to 40,000 meals sold at the end of November.

In January, Asda announced the extension of both its Kids £1 meals and over 60's Winter Warmer £1 soup café initiatives until the end of March. The extension also comes after Asda's Income Tracker shows that household disposable incomes fell by an average of 11.4% during the fourth quarter to £209 per week, compared to £236 per week in Q4 the previous year.

Adele Bayfield-Knight, Asda Boston's General Store Manager says; "We know when families are preparing for the school holidays it can often mean an additional strain on household budgets - especially feeding and entertaining their children. We remain as committed as ever to supporting our customers in tackling these tough times. Our café initiatives continue to provide a lifeline for over 1.5 million customers since we launched them last year, and we hope by offering a free warm breakfast in the February half term, it will help support many more in the coming weeks."

Divesh Parmar, General Manager, Quaker Oats UK, says: "It's so important that everyone has access to breakfast to start the day which is why we're partnering with Asda to provide free Quaker Oats porridge to children this half term. This initiative, alongside our new Share the Warmth campaign, means we can play a small part in getting a warm, nutritious breakfast to people who really need it this winter."

The current Kids for £1 menu includes a choice of one of six hot meals or a cold pick and mix sandwich meals deal for just £1.